NetApp: Web Banners

These were designed to promote their Partner Program of products and services on their website. As requested, the banners needed to be presented in a new way with more "pop." Without going out of their simple, yet strict brand guidelines, a solution was to flood some of the backgrounds with branded colors. To make them more compelling — subtle gradient, brush, and shadow effects were added for contrast and texture. Keeping the rule of fifths in mind for this banner size, I carefully selected the illustrations from their brand library so that they playfully mirrored the form of their partner logos. In some instances, I combined multiple images to create an all new illustration so that it could accommodate the content of the message.