SNP: Branding + Identity

Initially hired as a contractor to assist in branding efforts, I was eventually onboarded and became a vital member to the SNP family. Internally, I generated the new identity and implemented a cohesive visual system across all business collateral. Assets included, but were not limited to: the logo mark, business cards, posters, infographics, social media graphics, ads, presentation and document templates, multi-page handbooks of course curriculum, as well as the design and publication of SNP’s first ever book of services. Serving as steward of the new visual presence, I was frequently leveraged to work alongside the CEO and executive team, for promising business leads and existing customer relationships. Externally, I had the privilege to produce design solutions for startups, Fortune 500 companies, and businesses in between.