Yahoo! Mail "300" Promotion
Yahoo! developed a new internal emailing system and needed employees to buy-in and start using it. The theme they chose was from the movie "300" and the campaign included posters, name badges, as well as a short video — to be unveiled at their weekly FYI event. To make sure it was "on brand," I utilized Yahoo's primary color from their palette and hand lettered the word "food" to mimic the 300 logotype.